Topline
Apple unveiled new iPhone models at its annual release event Tuesday, revealing improvements for its flagship product alongside the launch of new AirPod and Apple Watch models.
Apple CEO Tim Cook speaks during the keynote address at an Apple special event on September 09, 2025 in Cupertino, California. Apple will announce a new generation of iPhones during a special event at Apple headquarters. (Photo by Justin Sullivan/Getty Images)
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Key Facts
The iPhone 17 will feature improved scratch resistance, a 6.3-inch display and better front and rear camera quality, according to Apple, and models will start with 256GBs.
The iPhone Air is Apple’s “most power-efficient” and “thinnest” iPhone ever made and is 5.6 millimeters thick, uses 80% recycled titanium and has a 48 megapixel fusion camera.
iPhone 17 Pro was also revealed during Tuesday’s event, featuring an enhanced heat dissipation system, the “best battery life ever in an iPhone” and 48 megapixels for all three of its cameras, one of which will have an 8 times optical zoom and 40 times digital zoom.
The company said its new AirPods Pro 3 will have live translation during conversations using Apple Intelligence, the tech giant’s artificial intelligence system.
The AirPods Pro 3 will have live translation during conversations using Apple Intelligence, the tech giant’s artificial intelligence system.
The new earbuds, priced at $249 and set for release on Sept. 19, will feature new ear tips in five sizes, heart rate sensing and longer battery life, reaching up to 8 hours of play.
Apple also unveiled the Apple Watch 11, which has 5G connectivity built in, 24-hour battery life and is two times more scratch resistant than the previous model for a price tag of $399.
New models for the Apple Watch SE ($249) and Apple Watch Ultra ($799) were also announced.
How Much Will The Iphone 17 Cost?
Apple did not immediately release the price for the iPhone 17 or iPhone Air.
This is a developing story. Check back for updates.
