Formula 1 is no longer a sport for Kimi Raikkonen. The rise of social networks and the new dominant communication dynamics require drivers to increasingly act as influencers. This is a point recognized across the grid, and George Russell has tried to clarify it. His message is clear: you cannot bite the hand that feeds you, as the online audience is crucial for the pinnacle of motorsport.
The era of withdrawn, somber, or simply reserved personalities has passed. Figures like Kimi Raikkonen, the last Ferrari World Champion in 2007, represent the quintessential anti-star. The Finnish driver, as direct and straightforward as he was reserved and laconic, was far from the media spotlight, reluctant to give interviews, and largely absent from emerging social media trends, yet remained beloved by fans throughout his career.
Indeed, it could be argued that the case of the “Iceman” proves that the showmanship sought by Liberty Media is not absolutely essential. However, fan response is no longer the only metric sought in contemporary Formula 1: the ultimate word goes to those who invest, those who bring the necessary funds to the sport, the sponsors.
Russell: “Everything you see on social media is not reality”
In a recent interview with Motorsport-Total, George Russell clarified the relationship drivers have with media and social networks. He noted that Kimi Raikkonen was an incredible personality, but if he were 18 today and entering Formula 1, people might not appreciate his somber nature or his disdain for social media. He explained that this is the challenge faced by drivers today, emphasizing that they cannot “bite the hand that feeds them,” as times are changing.
Russell also highlighted his own approach, explaining that he does not show everyone who he really is, as part of maintaining privacy, but still strives to remain authentic. He pointed out that the fans who follow Formula 1 and support him are the ones who make the sport what it is, which is why sponsors pay to be part of a team, and why drivers earn their living.
The Mercedes man concluded by stressing that what is seen on social media does not reflect reality. Everyone tries to present the best version of themselves, and if you take a hundred photos, you do not post the one in which your eyes are closed or you look foolish.
Sep 17, 2025
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