Vogue’s Festive Calendar Is Back—And It’s Worth Over $2,133

October 28, 2025

1

The Vogue Festive Calendar brings together an extraordinary collection of luxury products, including jewelry, wellness, beauty, skincare, haircare and lifestyle favorites, all hand-picked by our editors from brands we love. Unwrap remarkable value in this beautiful collection, which is iconically Vogue. And the real fun starts on December 1—if you have patience to wait until the first day of the month to start opening each drawer!

Table of Contents

What is inside the Vogue Festive Calendar 2025?

Provided you have the willpower to wait until the first official day, this is when you can finally treat yourself to one of the 32 goodies within. Handpicked by the expert Vogue team, the collection will satisfy even the most discerning of skincare savants, wellness warriors, makeup maestros, hair aficionados and jewelry junkies.

In keeping with the magazine’s dedication to all things wellness, this year’s versions sees an integration of wellness products like the Therabody Sleep Mask and Verden Nocturne Sleep Mist, while the mix of well-known brands such as La Mer, Sol de Janeiro and Charlotte Tilbury, with cult discovery brands Beauty of Joseon, Biodance and Vieve ensure exciting new discoveries each day until the 25th of December.

British Vogue’s Ellie Davis shows Vogue’s 2025 Festive Calendar.

More than simply a beauty advent calendar, there are bespoke jewellery and lifestyle goodies too. Heroes include the matching Tilly Sveaas Mixed Metal T-Bar bracelet (RRP £125) and necklace in a unique combination of silver and gold you’ll find only in the calendar (RRP £175), a cashmere beanie from Loop (worth $105) and even a keyring that can double up as a bag charm from Moschino (worth $345). Find also Therabody (worth $110), Flamingo Estate (RRP £34) and a British Vogue digital subscription (worth $33) inside.

For the full list of contents, keep scrolling to see Vogue’s guide to each of the products inside. But if you’d rather be surprised, be warned, there are spoilers ahead.

Drawer 1: Ilia Multi Stick in Lady Bird

Why We Love It: “You will rarely catch me without a swipe of cream blush on my cheeks to brighten up my everyday complexion, and ILIA’s Multi Stick is a permanent fixture in my blush roster. This buildable blush glides onto skin perfectly, with a cream texture that makes for seamless blending. My top tip? Use yours on your lips and cheeks for a seamlessly coordinated glow! I’m a blush on-the-go kind of girl, so size and durability are always important. This is the perfect size to throw in my handbag for daytime top-ups, and even sits perfectly in some of my smallest going-out bags for evening refreshes.” —Mia Portet, Shopping Producer
Shade: Lady Bird
Type: Cream color stick
Price: 36

Drawer 2: Beauty of Joseon Dynasty Cream and Day Dew Sunscreen

Beauty of Joseon

Dynasty Cream and and Day Dew Sunscreen

Why We Love It: “Korean beauty brand Beauty of Joseon has quickly become one of the most sought-after brands on the market with its products constantly achieving TikTok cult status— and there is not one but two in this year’s Vogue Festive Calendar. The brand uses herbal ingredients rooted in Korean medicine, and the result is not just sensorial but efficacious.” —Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Skincare

Drawer 3: Loop Cashmere Beanie In Midnight Blue

Why We Love It: “One of my greatest joys in winter is walking into work – an extremely chilly journey, yes, but also a dose of activity, fresh air and sunlight in a season thoroughly lacking in it, which sets me up for the rest of the day. And one of the essentials that is required is a Loop Cashmere beanie in midnight blue—irresistibly soft, perfectly toasty, eye-catching but understated, and crafted from 100 per cent sustainable Mongolian cashmere. Wear it for snowy weekend strolls, festive city breaks, Christmas morning outings and all the way up until the icy bleakness of mid-March. It could become the hardest-working item in your wardrobe.” —Radhika Seth, Film & Culture Editor
Shade: Midnight Blue
Type: Accessories

Drawer 4: Lisa Eldridge Kitten Flick Liquid Eyeliner

Lisa Eldridge

Kitten Flick Liquid Eyeliner

Why We Love It: “I’ve tried plenty of liquid liners in my time, and I’m pleased to report that this negates all my usual pet peeves. The first thing to love is the depth of inky pigment, which means you can create seamless strokes without worrying about the line breaking halfway across your lids. The staying power is excellent, as is the dry-down time (no smudging as you go to apply mascara, for instance), but what I love most is how ultra-fine the applicator tip is, allowing you to be as subtle or showboat-y with your flicks as you like.” —Georgia Day, Beauty Contributor
Shade: Black
Type: Liquid Eyeliner

Drawer 5: Nuxe Multi-purpose Dry Oil

Nuxe

Huile Prodigieuse Dry Oil

Why We Love It: “The hero product in the Nuxe collection, the Huile Prodigieuse, deserves every bit of praise that it receives. The combination of seven botanical origin oils is instantly nourishing on the skin and hair. Holiday-friendly, it is a multi-tasking, nourishing and protective product that gives a golden hour glow to the body and mirror-like shine to the strands. I never travel without it.” —Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Dry oil for body and hair

Drawer 6: Vieve Modern Mascara

Why We Love It: “Volumizing mascaras that lengthen your lashes from root to tip without crumbling in the process can be hard to come by. Vieve’s Modern Mascara has a soft, fluffy wand with varying bristle lengths that help to grip onto your lashes and smoothly coat each one, so you can go as pared down or dramatic as you wish.” —Ranyechi Udemezue, Associate Beauty & Wellness Writer
Shade: Midnight Black
Type: Mascara

Drawer 7: Therabody Sleep Mask Device

Why We Love It: “As countless studies have shown, there’s little more valuable, more restorative than a good night’s sleep – which, given that I live directly on one of East London’s most hectic thoroughfares, is rarely a given for me. Or it wasn’t, rather, until I started using Therabody’s 100% black-out SleepMask. Not only does it ensure total darkness (a precondition for my vampiric sleeping habits), but it also vibrates, massaging your eye area so tenderly that you won’t be able to help dozing off. It’s now part of regular sleep rotation – and is especially vital for long flights!” —Mahoro Seward, Fashion & Style Editor
Shade: Midnight Black
Type: Wellness and accessories

Drawer 8: Votary Superseed Facial Oil

Why We Love It: “I struggle with dry skin, so Votary’s Super Seed Facial Oil has become my go-to in my weekly self-care session. Made from natural plant oils like pumpkin, borage and meadow foam, it’s done wonders for my skin – and is vegan and cruelty-free. The plant-powered cocktail calms redness, combats dryness and leaves my complexion glowing and healthy.” —Emily Chan, Senior Sustainability & Acting Executive Fashion News & Features Editor
Shade: N/A
Type: Face oil

Drawer 9: Champo Growth Serum

Why We Love It: “A few drops of the Champo Growth Serum massaged into the scalp has become a ritual for me ahead of hair wash day. The high-performance formula is made up almost entirely of natural ingredients, harnessing the brand’s trio of strand-stimulating ingredients: caffeine, tetrapeptides and ayurvedic Haritaki Extract that strengthen, support and nourish. The before and after images are impressive. I noticed growth in baby hairs as well as less shedding. It has also been clinically proven to reduce hair loss.” —Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Hair growth serum

Drawer 10: Isamaya Sculpt Tool

Isamaya

Isamaya x FaceGym Sculpt 01 Gua Sha

Why We Love It: “As I’ve grown older, I’ve learned to embrace what I once perceived as my cosmetic flaws – to see them as defining features, even – but one thing I am prone to that I refuse to bear with is facial puffiness. The horror! Mercifully, the Isamaya Sculpt Tool is nothing less than a daily gift sent from above. The perfect lymphatic drainage, this will take you from looking like you’ve slept beneath a swarm of mosquitoes to a supermodel snatch in a matter of minutes. Pro tip: keep yours in the fridge to boost its anti-inflammatory potential.” —Mahoro Seward, Fashion & Style Editor
Shade: N/A
Type: Stainless steel sculpting tool

Drawer 11: Laura Mercier Primer Hydrating

Laura Mercier

Pure Canvas Hydrating Primer

Why We Love It: “For a long time I’ve been in denial about the power of primers. They felt like yet another step in my ever-growing beauty regime. However, Laura Mercier’s Pure Canvas Primer Hydrating finally broke the cycle. Using moisturizer and pre-makeup, it leaves the skin plump and bright, while extending the life span of my makeup. It stands out from the crowd for its mineral water-enriched formula that feels nourishing for the skin and leaves my complexion sumptuously soft.” —Riann Phillip, Associate Features Editor
Shade: N/A
Type: Skin-perfecting primer

Drawer 12: Surratt Souffle Eye Shadow

Why We Love It: “Born out of Japan but based out of New York, Surratt’s cosmetics are defined by their premium quality, customizability and their sheer ease of use. Forget wasteful palettes with unused pans, the universally flattering Gris Doux works for everyday or can be layered to create more intensity after dark. Ready for the party season, it offers a wash of color that will elevate your festive fashion looks.” —Ellie Davis, Senior Beauty Shopping Writer
Shade: Gris Doux
Type: Water-based eyeshadow

Drawer 13: Tilly Sveaas Mixed Metal Bracelet

Tilly Sveass

Gold-Plated T-Bar Belcher Chain Bracelet

Why We Love It: “I’ve always sat squarely between gold and silver, unable to favour one above the other. Beholden to the way gold glimmers in the sun and equally transfixed by silver’s charm, I long ago gave up trying to choose a side. Instead, I pile on an array of rings and bracelets in various metals each morning before I head out the door. This Tilly Sveeas bracelet is the perfect finishing touch – everything I need and more to round out my mixed metal collection this holiday season.” —Julia Storm, Contributing Shopping Writer
Materials: Gold plated t-bar on a solid sterling sliver
Type: Jewelry

Drawer 14: Flamingo Estate Heirloom Tomato Candle

Why We Love It: “One thing to know about me is that I’m obsessed with scented candles, and basically anything that makes my home feel like a soft, gorgeous nest. I’ve got a few on rotation – Flamingo Estate included – although sometimes they smell so delectable I can’t bring myself to light them. The hyped-about brand is based out of the paradisiacal home of the same name in the Californian hills, where the ingredients are grown and the candles are hand-poured.” —Daisy Jones, Acting News & Features Editor
Fragrance: Earthy scent
Type: Luxury candle

Drawer 15: Machete Grande Hair Clip and French Pin

Machete

Grande Hair Clip and French Pin

Why We Love It: “After several years of having short hair, I recently decided to let it grow long— a decision that became the perfect excuse to invest in some new hair accessories. Machete specializes in clips that are both fun and practical, earning them prime spot in my handbag. The brand uses Italian cellulose acetate to create its chic adornments, selected for its durability and eco-credentials. The material is plant-based and renewable.” —Alice Cary, Senior Shopping Writer
Shade: Tortoishelle
Type: Hair accessory duo

Drawer 16: Hair by Sam McKnight Happy Endings Nourishing Balm

Happy Endings Nourishing Balm

Why We Love It: “I’ve been coloring and bleaching my hair since I was a teenager and all those personal rebrands definitely take a toll on those wispy split ends. The Hair by Sam McKnight Happy Endings Nourishing Balm truly does what it says on the tin and keeps me from looking too frazzled and crispy. It is brimming with conditioning ingredients, including pro-vitamin B5 and shea butter. To maximize the frizz-fighting, I apply one or two pumps to the ends of my locks—and the beauty is it can be used on wet and dry hair.” —Olivia Allen, Fashion Writer Writer
Shade: N/A
Type: Frizz-fighting styling balm

Drawer 17: Charlotte Tilbury Matte Blush Wand

Why We Love It: “Blush dominates the large majority of viral TikTok trends – but it’s not always the most user-friendly make-up product to use. Enter Charlotte Tilbury’s Wand that makes a dab on the apples of the cheeks a seamless part of my everyday routine. The intense pigment means a little goes a long way, while the easily blendable formula ensures it is foolproof.” —Ellie Davis, Senior Beauty Commerce Writer
Shade: Pillow talk
Type: Liquid blush

Drawer 18: Charlotte Mensah Finishing Spray

Charlotte Mensah

Manketti Hair Oil Finishing Mist

Why We Love It: “As an avid wearer of knotless braids, I need a finishing mist that can deliver shine, tame flyaways and also provide a hit of hydration. The Charlotte Mensah Finishing Spray ticks every box, plus it helps to protect your hair from environmental damage and daily wear and tear.” —Ranyechi Udemezue, Associate Beauty & Wellness Writer
Shade: N/A
Type: Hydrating hair oil mist

Drawer 19: Sol De Janeiro Beija Flor Elasti-Cream

Sol de Janeiro

Collagen Boosting Beija Flor Elasti-Cream Body Cream

Why We Love It: “You may already be familiar with the Sol de Janeiro cult Bum Bum Cream and its addictive vanilla and caramel aroma. Beija Flor Elasti may not have the same indulgent scent, but it is deeply replenishing for the skin – and is fragranced with the fresh notes of Brazilian jasmine and pink dragon. The rich cream has been boosted with cacay oil – a plant-derived and natural alternative to anti-ageing retinol – as well as plant collagen to plump. I liberally apply from neck to toe to hydrate and smooth my skin.” —Ellie Davis, Senior Beauty Commerce Writer
Fragrance: Fruity florals
Type: Hydrating hair oil mist

Drawer 20: Discothèque Heathens, Cowboys, And The Santa Ana Wind Perfume

Discothèque

Heathens, Cowboys, And The Santa Ana Wind Perfume

Why We Love It: “When it comes to fragrance, I’m not much of a fresh-laundry-fluttering-in-the-breeze-of-an-English-country-garden type. Sometimes, I want to smell like I’m up to no good. Heathens, Cowboys and Santa Ana Winds by Discotheque is a wicked, amber-rich blend of sweet grass, cardamom and suede, inspired by Helena’s: the legendary, no-press, no-cameras nightclub of 1980s Los Angeles, where Jack Nicholson once gifted Anjelica Houston with a baby elephant.” —Daniel Rodgers, Fashion News Editor
Fragrance: Aromatic and woody
Type: Eau de parfum

Drawer 21: Verden Nocturne Sleep Mist

Why We Love It: “I love and obsess over sleep so much that I can justify all manner of non-essential purchases in the interests of improving it, be that a boujee silk eye mask, some luxe bedlinen, or most recently, Verden’s Sleep Mist. Spritzing my hotel-grade pillow with this natural blend of essential oils makes climbing into bed feel even cozier—especially in winter.” —Kerry McDermott, Digital Director
Fragrance: Lavender and herbs
Type: Aroma therapy

Drawer 22: Biodance Bio Collagen-Real Deep Mask and Collagen Cream

Biodance

Bio Collagen-Real Deep Mask and Collagen Cream

Why We Love It: “Flying off the virtual shelves, Biodance is another K-beauty brand taking the UK by storm. Both the sheet masks and collagen-infused cream are bestsellers—and it’s no surprise why. Post application, my complexion is luminous, plumped and hydrated. The masks use a form of collagen peptides—a buzzy skincare ingredient beloved for its anti-ageing properties as well as hydrating hyaluronic acid and skin barrier supporting niacinamide. Meanwhile, the cream is enriched with an easily-absorbed form of collagen and mineral water.” —Ellie Davis, Senior Beauty Commerce Writer
Shade: N/A
Type: Collagen skincare

Drawer 23: La Mer The Rejuvenating Night Cream and Crème de la Mer Moisturizing Duo

La Mer

The Rejuvenating Night Cream and Crème de la Mer Moisturizing Duo

Why We Love It: “If money were no object, Crème de la Mer would be the only moisturizer I use, morning or night. I will splurge when my skin is especially parched in winter, though, as this ultra-luxe cream is simply unbeatable as a deeply nourishing treat for a dehydrated face. Whether I am applying the AM or PM formula, my complexion feels nourished from the brand’s signature Miracle Broth ingredient that rejuvenates and restores the complexion. The Night iteration has the added bonus of a retinol alternative.” —Kerry McDermott, Digital Director
Shade: N/A
Type: Luxe face creams

*Drawer 24: Tilly Sveaas Mixed Metal Necklace

Why We Love It: “I’ve never been one for showy, maximalist jewellery, hence why this delicate, mixed chain necklace from Tilly Sveaas really appeals. It’s mixed metal also – a former faux pas that has more recently turned into an It-girl trend. If it’s good enough for Rihanna, it’s good enough for me, basically.” —Daisy Jones, Acting News & Features Editor
Materials: Gold plated t-bar on a solid sterling sliver
Type: Jewelry

Drawer 25: Moschino Bag Charm

Why We Love It: “I’m not a Labubu girl, or even a trinket girl at that, but the Moschino bag charm is so chic and minimal that I can’t resist. With its red maxi heart and teeny-tiny “Moschino” text embossed in gold, this is the bag charm that’ll appeal to even non-bag charm girls like myself.” —Daisy Jones, Acting News & Features Editor
Materials: Leather
Type: Accessories

Everything You Need To Know

AccordionItemContainerButton

“Vogue’s 2025 beauty calendar is not just a festive countdown; it’s a celebration of beauty and wellness innovation. With a curation of the most esteemed products on the market, from K-beauty favourites like Beauty of Joseon to industry disruptors such as Isamaya, all have been lovingly handpicked by the Vogue editors, with discerning beauty-lovers in mind” —Naomi Smart, Vogue shopping director, Europe

“Besides the charming festive design, there is nothing traditional about Vogue’s Festive Advent Calendar. The doors of this countdown won’t reveal any chocolate, but instead a delectable line-up of beauty, jewellery and wellness standouts, including editor-approved devices, skincare, make-up, haircare and fragrances. The best part? Most are full-size!” —Alice Cary, senior shopping writer

“My bathroom shelves will attest to the fact that, technically, I do not need any more beauty products in my life, yet a quick glance at the delectable lineup hidden behind the doors of Vogue’s Festive Calendar suggests otherwise. From La Mer’s night cream to ILIA’s multi stick, these are the sort of cult buys that are never a bad addition to your product arsenal. Bring on the festive season,” —Joy Montgomery, shopping editor

Which charities will receive donations from sales of the Vogue Festive Calendar 2025?