The Westman Atelier Black Friday sale is one of the rare moments beauty lovers can shop the brand at a steal—otherwise, these coveted clean beauty staples nearly always come at full price. Well worth it though to try renowned makeup artist Gucci Westman’s “consciously crafted” cosmetics that lend the skin a luminous glow.
Vogue’s Favorite Westman Atelier Products
Best Foundation Stick
Westman Atelier Vital Skin Foundation Stick
Read moreBest Blush Stick
Westman Atelier Baby Cheeks
Read moreBest Natural Mascara
Westman Atelier Eye Want You Mascara
“We create products with intention, not the easy way—every formula, shade, and package, is bespoke and designed in house. Every ingredient we use is hand-chosen by me and our chemist to nourish the skin and truly deliver the proposition promised,” Westman tells Vogue, noting that she and her husband David (Westman Atelier’s CEO) find the world-building and product development process deeply rewarding. “[Every product] has to perform to my artistry standard, deliver results, and elevate your every day.”
That attention to detail is evident in the brand’s tightly edited assortment. “I’ve always gravitated toward makeup that enhances rather than covers; skin that still looks like skin, just more alive,” says Westman, whose A-list clients include Jennifer Aniston, Gwyneth Paltrow, and more. “It’s makeup that works in harmony that is intuitive to use and sparks joy in your every day.” With each launch, she promises three constants: formulas that melt seamlessly into skin, shades that feel thoughtful and wearable, and ingredients selected with long-term skin health in mind. Best of all, everything is designed to suit every skill level—from novice to pro.
So what better time to refresh your routine, try items off your wishlist, or restock beloved essentials than Westman Atelier’s only sale of the year? And we have a little secret to share: Vogue readers get early access to shop the sale—today only, use code VOGUE at checkout to get 20% off sitewide. Throughout the duration of the official sale, however, no code required. November 25 through December 1 (a.k.a. Cyber Monday), expect 20% off sitewide, plus 40% off gift sets.
Ahead, discover Vogue’s edit of what to shop during the Westman Atelier Black Friday sale, stacked with can’t-miss favorites for a limited time. We advise taking a “get ’em before they’re gone” approach! All of our favorites below.
Westman Atelier Vital Skin Foundation Stick
Westman Atelier
Vital Skin Foundation Stick
- Why We Love It: There are many merits to a foundation stick, especially when it boasts as many benefits as Westman Atelier’s. “Throughout my career I have been known for creating beautiful skin and this stick is easy to apply and leaves the most natural finish. I learned how to do makeup in Paris using sticks—they’re fast, easy to layer, and won’t interfere with other makeup,” says Westman, noting that sticks are a signature of the brand, this being one of the original product launches. Delivering buildable, medium coverage in a single swipe, the creamy pigment is packed with vegetable-derived squalane, berryflux vita extract, and botanical oils to keep skin nourished.
- Key Ingredients: Vegetable-derived squalane, camellia-seed oil, berryflux vita extract, coconut oil
- Shades: 20
Westman Atelier Vital Pressed Skincare Powder
Westman Atelier
Vital Pressed Skincare Powder
- Why We Love It: If there’s any pressed powder that won’t settle into fine lines, it’s this one. “It absorbs excessive oil but maintains a natural lucency without being too shiny,” Westman previously told Vogue. “It takes away the unwanted shine and leaves a beautiful, soft velvet veil on your skin. It’s like a whisper of something that erases the issues.” Aside from a light-as-air feel, the formula is also entirely non-comedogenic, making it a safe option for those with even the most acne-prone skin. Westman prefers to apply it with a big fluffy brush, but you can also use a powder sponge, applying it in a patting potion wherever needed (I personally prefer the brush application). There are five shades available—translucent to complexion toned—each packed with a finely-milled powder to set makeup without budging.
- Key Ingredients: Vitamin C, quinoa seed extract, probiotic
- Shades: 5
Westman Atelier Baby Cheeks Blush Stick
- Why we love it: Housed in a sumptuous dove-gray tube, this versatile blush doubles as a lipstick—or wherever else you want a hydrating burst of color. Thanks to jojoba oil and a blend of fruit extracts, the formulation is nourishing, effortlessly blendable, and streak-resistant; not to mention, kaolin clay which is a natural absorbent for excess oil, ensuring your product stays put. The cream-to-velvet texture melts into skin with an elegance that feels almost intuitive, creating a flush that reads as naturally lit-from-within. On a quick makeup day, Westman opts for spot coverage with the brand’s self-setting concealer, and swipe of this blush in the shade Bichette (a rich berry tone) for a pop.
- Key Ingredients: Jojoba seed oil, raspberry leaf extract, kaolin clay, vitamin C, vitamin E
- Shades: 9
Westman Atelier Eye Want You Mascara
- Why we love it: Those who dread spidery, bulky mascara will find solace in Westman Atelier’s refined formula, which offers a subtly amplified, your-lashes-but-better finish. This plant-powered blend delivers a creamy glide that builds volume with remarkable ease, wrapping each lash in soft definition. Plant-based filaments create airy density from root to tip, while carnauba and candelilla waxes lend a naturally glossy fullness—imparted onto lashes with an hourglass-shaped brush that lifts and separates without a hint of clumping.
- Key ingredients: Carnauba and candelilla wax blend, plant-derived ester, organic shea butter
- Shades: 2
Westman Atelier Lip Suede Matte Lipstick Trio
Westman Atelier
Lip Suede Matte Lipstick Trio
- Why We Love It: Westman Atelier’s Lip Suede trio proves that three lipsticks are better than one—think a daytime shade, an option more vibrant for hitting the town, and something that strikes the perfect balance of both. The velvety formula is infused with peptides, hyaluronic acid, and meadowfoam extract, lending a plush, conditioned feel that stands worlds apart from the drying mattes of yore. What emerges is a softly blurred, velvety finish that looks effortlessly polished. “Anything that you put on your lips you’re ultimately consuming,” Westman previously said at launch. “So you really want this product to be as healthy as possible for you.”
- Key Ingredients: Peptides, hyaluronic acid, meadowfoam extract, kaolin clay, vitamins C & E
- Shades: 3 (Je Rêve, Fluffy, Dash)
Westman Atelier Face Trace Contour Stick
- Why We Love It: Much like all of the brand’s color sticks, this contour glides on with a creamy, effortlessly blendable texture and comes in cool tones ideal for creating dimension and contrast on the face. The formula is enriched with nourishing botanical oils and potent antioxidants, creating a skin-loving base that feels as luxurious as it looks. Mattifying kaolin clay helps temper excess shine, ensuring the sculpted definition stays crisp and seamless throughout the day without slipping or patching.
- Key Ingredients: Jojoba seed oil, raspberry leaf stem cell extract, kaolin clay, vitamin C, vitamin E
- Shades: 3
Westman Atelier Vital Skincare Complexion Drops
Westman Atelier
Vital Skincare Complexion Drops
- Why We Love It: Westman previously described these tinted drops as skincare that “happens to act like makeup.” The antioxidant-rich and hydrating formula is particularly great for those with dry or mature skin, all while imparting weightless coverage. “[This] both improves texture, firmness, and radiance over time and gives the skin the most insane glowing finish instantly with just the perfect hint of tint,” licensed esthetician and founder of Ställe Studios, Elizabeth Grace Hand previously shared, citing the formula as one of her favorite skin tints.
- Key Ingredients: Tsubaki oil, ginseng extract, pomegranate extract
- Shades: 20
Westman Atelier Lip Shape Lip Liner
- Why We Love It: The brand’s lip liner is the definition of understated precision—perfect for those who crave the structure of a liner without the telltale “lined” look. The shade range leans gorgeously natural, offering nuanced neutrals that mimic the tones found in real lips—from soft rosewoods to warm beiges and muted berries. A blend of nourishing botanical oils keeps the formula creamy yet controlled, allowing it to move with the lips rather than settle or feather. Antioxidant-rich ingredients help condition and protect, while a touch of natural waxes gives the pencil its smooth, tug-free slip.
- Key Ingredients: Jojoba seed oil, carnauba wax, squalane, candelilla cera, mica, tocopherol
- Shades: 8
Westman Atelier Sun Tone Bronzing Drops
- Why We Love It: Both Jennifer Aniston and Helena Christensen have mentioned these bronzing drops as their go-to product for achieving a freshly tanned look. “They lend a glow to the skin and help me build a believable tan on a variety of skin tones,” celebrity makeup artist Suzy Gerstein previously told Vogue, emphasizing their blendability and versatility. Sheer yet buildable, this bronzer in a bottle melts seamlessly into moisturizers and foundation, creating a sun-kissed warmth that feels effortlessly natural. The formula’s fluid texture allows for precise customization—just a hint for subtle radiance or a few more drops for vacation-level bronze.
- Key Ingredients: Glycerin, mica, corn starch, carrot sativa seed oil, sunflower seed oil, vitamin E
- Shades: Four
Westman Atelier Skin Activator Serum
- Why We Love It: Westman Atelier’s Skin Activator Serum is the perfect prep for getting skin plump and soft—especially during the colder months. “I am always looking for hydration in winter and I love the look of bouncy skin,” says Westman, who starts her routine with this daily. “It floods the skin with nourishing actives, while creating the ideal canvas for makeup.” The concoction blends four types of hyaluronic acid, peptides, niacinamide and botanic extract for a flood of hydration and radiance.
- Key Ingredients: Hyaluronic acid, niacinamide, peptides, noni fruit, fermented algae, adenosine, L-arginine, probiotics
- Type: Pump or roll-on
Westman Atelier The Complete Petite Brush Collection
Westman Atelier
The Complete Petite Brush Collection
- Why We Love It: Westman Atelier makes some of our favorite vegan, cruelty-free makeup brushes. Handmade in Japan with sustainably-sourced birchwood and nylon bristles, these feel beautiful on the skin, dispersing and blending product with ease. “Synthetic brush fibers can be shaped more like virgin hair [which] results in a soft feel and smooth application,” Westman previously said. “The quality can so closely mimic natural ones that it can be hard to tell any difference upon the skin.” This set, in particular, is a limited-edition pairing of mini-sized nine brushes (basically, just shorter handles—great for traveling and storing) that span complexion, eye, lip, plus cream, liquid, and powder applications.
- Key Ingredients: Sustainable Wood handles with nylon fibers
- Brushes: 9 (foundation brush, liquid blender brush, spot check brush, blender brush, baby blender brush, powder brush, eyeshadow I brush, eyeshadow II brush, lip brush)
