Stovekraft, the homegrown kitchen appliance giant behind brands like Pigeon and Gilma, is cooking up something big — quite literally. The company has rolled out an ambitious plan to expand its retail presence to 500 exclusive brand stores across India by 2027, a move that reflects its growing confidence in India’s surging appetite for premium kitchen and home solutions.
A Brand Growing Beyond the Stove
If you’ve ever stepped into an Indian kitchen, chances are you’ve come across a Pigeon pressure cooker or a Gilma chimney. For years, Stovekraft has quietly built a strong foothold in the cookware and kitchen appliances market. But now, the company is turning up the heat — transitioning from being just a manufacturing brand to a full-fledged consumer experience player.
The expansion plan is part of Stovekraft’s broader vision to build deeper offline engagement with its customers. With the new stores, shoppers can get a first-hand look at the entire range — from sleek cooktops and chimneys to modern mixers, air fryers, and even home lighting solutions.
Why the Push for More Stores?
The timing couldn’t be better. India’s demand for home appliances has been on the rise, thanks to a growing middle class, urbanisation, and the “upgrade” trend in Tier II and Tier III cities. According to industry estimates, the Indian kitchen appliance market is expected to grow at a CAGR of over 8% in the next five years.
Stovekraft seems to be reading the room perfectly. As e-commerce booms, the brand hasn’t forgotten the good old touch-and-feel experience that Indian consumers love. A company insider mentioned that exclusive brand outlets (EBOs) have helped them strengthen customer trust and enhance visibility in previously underpenetrated markets.
In simpler words, online may bring convenience, but retail stores bring connection.
From Bengaluru to Bharat: A Deeper Retail Play
Headquartered in Bengaluru, Stovekraft has already established a strong presence across metro cities. But now, the brand is setting its sights on the heart of India — Tier II and Tier III towns, where aspirational spending is on the rise. These new markets are where the next wave of growth lies.
The company has reportedly worked closely with franchise partners to speed up store rollouts. It’s a smart move — franchising helps scale faster and leverages local entrepreneurial spirit. Stovekraft’s team seems confident that by 2027, their 500-store milestone will be well within reach.
And let’s be honest — for a company that started small in the early ’90s and is now one of India’s top kitchen appliance makers, this goal doesn’t sound unrealistic at all.
A Fresh Retail Recipe
What’s interesting is how Stovekraft’s stores are evolving beyond simple product showcases. The brand has been experimenting with experience-led layouts, where customers can actually try out products before buying them. Think live demo zones for cooking appliances or quick workshops on using air fryers efficiently.
It’s a clever way to combine retail with education, something most appliance brands overlook. This experiential model might just become Stovekraft’s secret sauce for brand loyalty in a crowded market.
Digital and Retail: A Balanced Blend
Even with its aggressive retail push, Stovekraft isn’t ignoring the digital side. The brand continues to expand on major e-commerce platforms like Amazon and Flipkart, while also strengthening its direct-to-consumer (D2C) online store. The offline expansion complements these digital efforts — giving customers more options to engage and buy wherever they prefer.
In a world where many companies are going “digital-only,” Stovekraft’s strategy feels refreshingly balanced. They’re not choosing between online and offline — they’re simply connecting the two worlds better.
Financial Performance and Confidence
The company’s recent financials have been encouraging. Stovekraft has seen steady revenue growth, driven by robust demand and improved operational efficiency. Analysts believe this retail expansion is a strong signal that the brand is confident about its long-term trajectory — especially given India’s growing appetite for affordable yet premium home products.
Some experts even suggest that the brand’s move to invest in retail could help stabilise revenue against online price wars and discount-driven competition.
The Road Ahead: Challenges and Opportunities
Of course, expansion at this scale won’t come without challenges. Real estate costs, franchise management, and maintaining a consistent customer experience across cities are all major hurdles. But if Stovekraft plays its cards right — focusing on quality, training, and brand storytelling — it might just redefine how India experiences its kitchens.
There’s also the sustainability angle. With consumers increasingly leaning towards energy-efficient and eco-friendly appliances, Stovekraft has a golden opportunity to position itself as a responsible, forward-thinking brand.
A Legacy in the Making
Looking back, it’s almost poetic how far Stovekraft has come. From a humble Bengaluru-based startup to a listed company with global ambitions — it’s a story that mirrors India’s own journey of innovation and aspiration. Their push toward 500 stores isn’t just about retail growth. It’s about building an enduring brand legacy, one store at a time.
And if the company keeps its current momentum, we might soon see Pigeon and Gilma outlets not just in metros, but in every corner of India — maybe even your neighbourhood shopping street.
FAQs
Q1: What is Stovekraft’s store count target?
Stove Kraft aims to have 500 exclusive stores across India by April 2027.
Q2: How many stores has it already opened?
The company has recently launched its 300th exclusive store and is accelerating rollout.
Q3: What brands fall under Stovekraft?
The portfolio includes brands such as Pigeon, Gilma and BLACK+DECKER.
Q4: Which markets is Stovekraft focusing on for expansion?
Primarily North and West India (states like Uttar Pradesh, Maharashtra, Madhya Pradesh and Bihar).
Q5: What kind of franchise model is being offered?
A rent-sharing model with full support—site selection, marketing, training, legal and operations.
Q6: What revenue growth is Stovekraft projecting?
The company expects to sustain about a 15% annual growth rate over the next three years.
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