When Oprah travels, she leaves no beauty product behind. According to her 2025 Favorite Things list, she stuffs her “whole routine” into this Bagsmart cosmetics case that has more than 2,000 five-star Amazon ratings. Perhaps you and Oprah have that in common—your determination to bring every last serum and cream? If so, you might want to try her toiletry packing hack while her go-to organizer is on sale.
The makeup bag is currently up to 37 percent off and flying off the virtual shelves. We crunched the numbers and one sells every two minutes, earning it the No. 1 spot in cosmetics cases at Amazon.
Bagsmart Toiletry Bag
Amazon
One standout feature shoppers love is the large capacity of the toiletry bag. It measures 12 inches wide, eight inches tall, and about seven inches deep. That means it can fit some full-size bottles, but only if they’re under eight inches tall, as the bag has a divider that prevents bottles from falling over (another huge plus). “It can hold everything you can throw at it,” one reviewer wrote. “I take it with me on a seven-day cruise, and it holds eight pounds of beauty!” they added, including skincare, haircare, makeup, mouthwash, toothpaste, and more.
The unique design includes two main compartments with dual zippers that allow you to open the tops and sides of the bag and see everything inside. A shopper called this feature “a game changer” for ease and organization. They added that it offered “more than enough space for everything” they needed on a multi-week trip, and that “the handle makes it super convenient to carry around or hang on a hook in the bathroom.”
In addition to the main compartments, the bag has two exterior pockets on the front and back. One unzips so that the flap can rest flat on the vanity, providing easy access to makeup brushes and smaller containers you can pack inside the abundant mesh pockets.
Bagsmart Toiletry Bag
Amazon
The style is “inspired by a duffel,” Oprah says, with its padded “puffer” front and soft polyester material. The back pocket is fully lined with waterproof PVC, so you can pack around a still-wet cloth or manage a minor spill without the moisture spreading to the rest of your bag. One reviewer called it the best toiletry bag they’ve ever owned—and who knows? Even Oprah might agree with that statement.
The beloved cosmetics carriers come in 15 colors, most of which are up to 37 percent off at Amazon right now. Grab yours for $23 to see for yourself why more than 700 are bought every single day. Read on for more of Oprah’s favorite packing accessories—hint: they make some amazing under-$100 travel gifts.
More of Oprah’s Favorite Travel Accessories:
Brouk & Co Pearl Travel Jewelry Case
Amazon
Kusshi Hair Tools Bag
Amazon
K. Carroll Riva Oversized Reversible Tote
Amazon
PurseN Littmini Lighted Mirror Case
Amazon
Brouk & Co Leah 5 Eyewear and Jewelry Case
Amazon
At the time of publishing, the price started at $23.
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