ASTANA, Kazakhstan, September 18. Kazakhstan
has made a breakthrough step in expanding food exports to the
American market, Trend reports via the country’s Ministry of Trade and
Integration.
The first batches are already being sold on Amazon. Fifty tons
of wheat flour for the Eurasian Legacy brand have been delivered to
New York.
“This is the first major export case implemented under the new
strategy for promoting national goods in the US. Going forward,
with the support of the unified export development operator
QazTrade under the Ministry of Trade and Integration of Kazakhstan,
it is planned to increase shipments to more than 100 tons of flour
monthly. The product is already available on the largest online
platforms, Amazon and Walmart, and is also presented in several
American bakeries,” the statement says.
On Amazon, it sells for $14.50 per 1.36 kg package. The
packaging states the origin as “Product of Kazakhstan,” which
enhances the recognition of the “Made in Kazakhstan” brand among
American consumers and builds Kazakhstan’s image as a supplier of
quality and environmentally friendly products.
In addition to online sales, negotiations are already underway
to supply flour to restaurants, cafes, and local food chains. The
possibility of entering major American retail chains Costco, Whole
Foods, and Trader Joe’s is also being considered, QazTrade
notes.
“We are not limited to flour only. Buckwheat, granola, talkan
(toasted flour), chocolate, and cocoa have already been introduced
in the US, and partners in New York, Chicago, and Washington have
had the opportunity to personally verify their quality. A logical
next step will be a business mission of Kazakh producers to these
cities. This is a chance not only to strengthen ties with partners
but also to occupy a niche in the HoReCa segment, which values
natural and authentic products,” commented the CEO of QazTrade
Aitmukhammad Aldazharov.
Meanwhile, if permanent contracts are concluded, it is planned
to organize regular shipments of more than 100 tons of flour
monthly. This will allow Kazakhstan to occupy a significant niche
in the US grain market, where there is traditionally high demand
for natural and certified products.