AUSTIN, TEXAS – SEPTEMBER 28: Paul O’Hara of Great Britain and Ireland PGA Cup team in action during the afternoon foursomes matches on day 2 of the PGA Cup at Barton Creek on September 28, 2019 in Austin, Texas. (Photo by Jan Kruger/Getty Images)
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Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15.
“Of the courses on property here at Barton Creek, the Fazio Canyons course is a true test. It challenges every part of your game while providing beautiful views of Hill Country scenery,” first assistant and tournament director at Barton Creek Lakeside Robert Gogulich said.
The course has previously hosted the PGA Teaching Professional Championships, but the biggest story this time is the event’s sponsor: Good Good Golf.
The foremost YouTube golf channel, Good Good Golf began as a platform for founder Garrett Clark to showcase his golf trick shots and gradually evolved into a company chronicling the group’s matches, travels, and lifestyle, while selling apparel and golf clubs. The channel now boasts 1.97 million subscribers on YouTube.
“The goal for Good Good at the end of the day is we want to be a top-five brand in golf,” said Matt Kendrick, CEO of Good Good, in an interview with Fox Business. “Part of that strategy is that we’ve done it untraditionally through YouTube and the content that we’ve been doing. But we’ve now reached a point where we want to move into the more traditional golf space, and sponsoring athletes on the PGA Tour is a step in that direction. We’re excited to be in a position to do that and get our product on the highest level of players on the PGA Tour.”
In addition to hosting a PGA Tour event, Good Good entered into apparel partnerships earlier this year with Joel Dahmen, Beau Hossler, John Pak, and Willie Mack III.
The company is well on its way to becoming one of golf’s most recognizable brands, bolstered by an unexpected $45 million investment from Creator Sports.
Creator-driven golf has seen a monumental rise in popularity over the past few years, with the PGA Tour now including “Creator Classic” events alongside its most popular tournaments, giving YouTube golf stars a chance to showcase their skills on some of the Tour’s most challenging courses.
Texas is no stranger to the golf scene. The state already hosts four PGA Tour tournaments in San Antonio, Houston, Dallas, and Fort Worth. With the addition of the Good Good Championship at Barton Creek and the LIV Golf event at Maridoe Golf Club, Texas will now host more professional golf tournaments than any other U.S. state.
“The PGA TOUR is proud to return to the great city of Austin for the first time since 2023 for the Good Good Championship, an exciting new event as part of the FedExCup Fall,” said Tyler Dennis, PGA TOUR Chief Competitions Officer, in an interview with the Tour. “We are pleased to partner with Good Good Golf and Omni Hotels & Resorts on this unique event as the PGA TOUR further connects and engages with our game’s younger fans.”
