The second annual Forbes CMO Europe Summit presented by Rokt, brought over 100 of the most influential CMOs and other marketing leaders from the UK, Europe and around the world for a day of conversation, provocation, inspiration and connection.
Focusing on “What Matters Most”, the day’s programming at Claridge’s facilitated a collective conversation on the key challenges facing the world’s businesses and the markets helping steward them amidst radical uncertainty, shifting consumer behaviors, and seismic technological disruption.
Seth Matlins, Managing Director of the Forbes CMO Network, closed the Summit by encouraging the attendees to embrace the negative space and that which sits in-between technological disruption and the distinctly human needs and wants that endure.
Conversations included those on topics The Architecture of Consideration, Marketing to Machines, Dealing With Radical Uncertainty, Rewiring Marketing’s OS, and The CEO’s Guide to Marketing. Notable speakers included Alex Schultz (CMO and VP Analytics, Meta), Georgina Scholtens Day, (CMO, Versace), Chris Davis (Global Brand President & CMO, New Balance), Esi Eggleston Bracey (Chief Growth & Marketing Officer, Unilever), Marc Allsop (Head of EMEA, Rokt), Noel Mack (CBO, Gymshark), Patrciia Corsi (Chief Growth Officer, Kimberly-Clark) and David Sandstrom (CMO, Klarna), among others.
The event featured a fireside conversation with Christopher Wylie, Author and Data Scientist, who spoke about his concept of the “algorithmic gaze,” describing how algorithms observe, categorize and even predict human behavior based on digital data. Wylie also spoke about how this will affect future generations as well as brands that are operating in this environment.
The day ended with an “open mic” community conversation where attendees shared their perspectives on some of the key themes highlighted throughout the Summit,.
The Summit was brought to life by the generous support of sponsors, including title sponsor Rokt, partner sponsors PMG and Amazon Web Services (AWS), and supporting sponsors Flowcode and Tishman Speyer.
This year’s Forbes CMO Summit Europe solidified its position as the leading event for the region’s top marketing leaders, offering a day of insightful discussions, creativity, and meaningful connections, while addressing the challenges and opportunities of an uncertain landscape.
In a constantly evolving marketing landscape, one thing remains certain: when everything is changing, focusing on what matters most is essential.
Media Contact: Laura Brusca, lbrusca@forbes.com
