Brighton have been praised for an emotional yet heartfelt video published with an important message raising awareness.
The club are part of a new national mental health campaign, supporting Together Against Suicide, which will also be a season-long initiative led by the Premier League and Samaritans to raise awareness of suicide and promote suicide prevention.
The campaign has been launched in collaboration with broadcaster and mental health advocate Roman Kemp, with the aim to reach those most at risk through the power of football.
We’re proud to be supporting the #TogetherAgainstSuicide initiative alongside @Samaritans and the @PremierLeague. 💙🤍
Find safe spaces, trained listeners and vital support at @The_AmexStadium. 🫂 pic.twitter.com/ne29dLjI2M
— Brighton & Hove Albion (@OfficialBHAFC) September 20, 2025
The club said in a statement: Albion are proud to stand alongside all 20 Premier League clubs in launching Together Against Suicide, a major new initiative launched in partnership with Samaritans.
The campaign, created with broadcaster and mental health advocate Roman Kemp, aims to raise awareness of suicide and provide vital support for those affected.
Every 90 minutes – the length of a football match – someone in the UK takes their own life. With suicide the leading cause of death for men under 50, the initiative harnesses the power of the game to reach those who may be most at risk.
Albion will officially launch the campaign at the Premier League home fixture against Tottenham Hotspur on Saturday 20 September.
A specially commissioned video, teased during Kemp’s Premier League show last Friday, will be showcased at the Amex Stadium as part of the matchday activity.
Local action in Brighton & Hove
Brighton & Hove has some of the highest suicide rates in the country, with an average of 43 deaths by suicide each year. In response, Albion will work closely with Samaritans’ Brighton & Hove branch, who have supported the club and fans for many years.
As part of the initiative, Albion will:
– Provide safe spaces and trained listeners at all men’s and women’s home matches
– Share information on spotting the signs that someone may be struggling
– Direct fans towards trusted support, including Samaritans’ 24/7 helpline
– Train 1901 club fans and community members in listening skills over the course of the 2025/26 season, with sessions delivered at the stadium and training ground
As mentioned, Brighton were praised for the emotional yet heartfelt video with an important message raising awareness…
@PaulPert85: Fair play @OfficialBHAFC very strong message 👏 and a fantastic approach. Always remember its okay not to be okay, always try talk to someone even if its a family member, friend/s or a random person
@AndrewConcanno7: I can really relate to that. Well done Brighton
@Lim999L: As an overseas Seagulls fan, I have the same struggle, but every time I chat with friends and watch the game on match day, whether we win or lose, it helps me sleep well. I’m really grateful. I’ve only just realized that football has been helping me.
@mabbutt: Honestly when he asked him at the end was he alright, I starting 😢, brilliant video and as you say delivered perfectly too.
@GodwillaNB: Fantastic. Absolutely fantastic. When we put allegiances aside, the football family is one and we need to look out for EVERYONE. Even as an Arsenal fan, a Tottenham fan could reach out and I’d do my damn best to help out. One love to all of you ❤️! Thank you, Brighton ❤️!
@starwashiom: That really hits home. I have suffered from time to time but find it nigh on impossible to open up. Hats off to Brighton and The Samaritans for getting the message over in a way that people can reconcile with 🙏
@kenney_wyatt: On up lads talk. If you need to get it out please talk to someone friends family pick up the phone. From someone who has suffered a lot I know how hard it can be to talk but please open up. @samaritans
@joe_bhafc_: What an absolutely phenomenal video! Such an important topic rarely discussed
@Don_Falcone2: My wife’s cousin earlier this week took her own life. She was 35. So young and so tragic. If you need help, just speak to someone and reach out. An incredibly important message @OfficialBHAFC
STATEMENT FROM SAMARITANS:
The Premier League and Samaritans have today launched ‘Together Against Suicide’, a new initiative to support football fans affected by suicide or suicidal thoughts, helping raise awareness of the information and expertise available to those who need it most.
The initiative launches on World Suicide Prevention Day and has been developed by the Premier League and Samaritans in collaboration with broadcaster Roman Kemp and Tottenham Hotspur CEO Vinai Venkatesham. ‘Together Against Suicide’ is backed by all 20 Premier League clubs, with the League is funding 11 clubs to provide bespoke support for fans at home matchdays across the 2025/26 season.
The pilot project begins on Saturday 13 September and will see clubs providing tailored environments to offer fans the opportunity to talk in safe, non-judgemental settings, as well as directing them to trusted support organisations. Those involved are: Arsenal, Aston Villa, Brentford, Brighton & Hove Albion, Chelsea, Everton, Liverpool, Tottenham Hotspur, West Ham United, Wolverhampton Wanderers and Southampton.
There is also an online hub which includes information on signs and symptoms for people to look for if they are concerned about how they or someone else is feeling. The hub offers support and referral information to both domestic and international services.
Trigger Warning – Suicide
One in four of us has experienced suicidal thoughts. Starting a conversation can make all the difference 💬
As part of the @PremierLeague‘s initiative #TogetherAgainstSuicide, Declan Rice discusses the importance of speaking to friends and loved ones… pic.twitter.com/c3Ep4YuZuN
— Football on TNT Sports (@footballontnt) September 13, 2025
Visit premierleague.com/togetheragainstsuicide for more information.
Julie Bentley, Chief Executive at Samaritans, said: “One in four of us experience suicidal thoughts but suicide is not inevitable. Suicidal thoughts can be interrupted and a moment of human connection can be all it takes to save a life. Our volunteers answer a call for help every 10 seconds but we can’t prevent suicide alone – we are all on the same team and everyone has a role to play.
“Together Against Suicide is an amazing opportunity to reach thousands of people with the important message that it’s okay to talk more openly about suicide. By tackling societal stigma and creating more sources of support for those in crisis, this initiative will help us save lives.”
Premier League Chief Executive Richard Masters said: “Sadly, suicide is an issue that affects people of all ages from all backgrounds. We believe football can play a vital role in reducing the stigma around it and connecting fans who are experiencing suicidal thoughts with the support they need.
“By working with clubs and partners to develop ‘Together Against Suicide’, we want fans to understand that they do not have to deal with their problems alone.
“There are many ways for people to have the conversations that can have a positive impact on their mental wellbeing, whether this is by utilising the matchday services that are being launched by clubs this weekend, speaking to family and friends or by contacting Samaritans or other experts in this area for confidential advice.
“This is about using the power of football to help save lives and we urge fans to look after themselves and those they care about.”
“The biggest killer in men under 50 is suicide.”
“One in four men will have suicidal thoughts and won’t know where to go.”
This is an incredibly important initiative from @RomanKemp and @PremierLeague 🙏#TogetherAgainstSuicide pic.twitter.com/Fkctpq6aER
— talkSPORT (@talkSPORT) September 10, 2025
As part of the initiative, Samaritans will provide training to club staff to ensure they feel equipped and supported to lead suicide prevention activity with fans. The League is also funding club subscriptions to Ripple, a digital tool that discreetly intercepts harmful online searches and signposts users to free, 24/7 mental health support.
Broadcaster Roman Kemp, advocate for ‘Together Against Suicide’, said: “As football fans, we are always there for our clubs. This initiative was created with the intention of flipping it on its head so clubs can be there for fans when they need it the most. As someone who has felt the impact of suicide and talked about experiencing suicidal thoughts myself, I know that the sense of community football brings can be used to help those in need and help save lives.
“I’m so proud to work on an initiative that puts compassion and connection at the heart of football and on something I really believe will make a difference to the fans that need it. A huge thank you to Vinai Venkatesham, who’s been working tirelessly to get this going, and to the Premier League for making this happen and getting the backing of all 20 Premier League clubs.”
The ‘Together Against Suicide’ initiative will be visible at all Premier League matches this weekend, helping to raise awareness of help available to a global audience.
Tottenham Hotspur CEO Vinai Venkatesham said: “Together Against Suicide is a significant step in recognising the role that football can play in raising awareness of mental health issues and supporting people who are experiencing suicidal thoughts. I’d like to thank the Premier League and all 20 clubs for their support in shaping this initiative, and in particular Roman Kemp who came up with the idea that we see launching today.
“Sadly, suicide affects more people than many of us realise and this initiative sees the Premier League and clubs coming together to support fans – whether through safe spaces at stadiums or helping them access expert advice wherever they are.
“We want fans to understand that one conversation can make all the difference, and that they can turn to their clubs for support when they need it most.”
The latest survey data from Samaritans reveals that 60 per cent of people had their suicidal thoughts interrupted by someone close to them, such as a friend or family member, demonstrating the importance of taking the time to talk to others who you think might be struggling.
