Spanish football giant Real Madrid, confirms a sleek new brand identity for its iconic stadium as part of wider modernization and commercial expansion efforts.
Real Madrid have officially renamed their iconic home ground, confirming that the Estadio de Santiago Bernabeu will now be known simply as “Bernabeu.” The change, which has already appeared in recent promotional materials, marks a new chapter for one of the most recognizable stadiums in world football.
The updated branding was showcased this week as the club hosted promotional events tied to the National Football League (NFL), ahead of Spain’s first-ever American football game. The Bernabeu will welcome fans on Sunday November 16, 2025, for the matchup between the Washington Commanders and the Miami Dolphins—an event highlighting the venue’s growing global versatility.
The decision to simplify the stadium’s name aligns with a broader modernization project under club President Florentino Pérez. Real Madrid completed an extensive renovation of the stadium last year, transforming it into a multi-use venue designed to generate year-round revenue beyond football.
Among the new features are expanded hospitality areas, high-end restaurants, and a food market intended to attract both locals and tourists. Architect Josep Ribas, who oversaw aspects of the redesign, said the upgraded soundproofing will be completed by 2026, allowing the Bernabeu to host large-scale concerts without disturbing nearby residents.
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Further developments include plans for an underground car park linked to the stadium and improvements to the metro station serving the area. However, construction on the parking facility has been temporarily halted following a legal challenge from local residents concerned about its environmental and logistical impact.
Pérez is also preparing to unveil proposed reforms to Real Madrid’s ownership structure, which currently operates under a member-based system. The proposals are expected to be discussed at the club’s upcoming General Assembly, signaling another step toward modernization.
Despite the changes, the new name retains the legacy of Santiago Bernabeu, the legendary former player and president who transformed Real Madrid into a global powerhouse in the mid-20th century. Dropping the “Estadio de” prefix, however, reflects a shift toward a more concise and commercially flexible brand identity, in line with trends seen across elite European clubs.
This Christmas, the newly rebranded Bernabeu will debut a festive theme park aimed at families and children—part of Real Madrid’s strategy to make the stadium not just a sporting landmark, but an entertainment destination in its own right.
Africa Daily News, New York
