The iGaming industry is one of the few mature industries where cryptocurrency has become part of the operational standard. Around 17% of all online gambling bets during the first three quarters of 2024 were made in crypto. Players value speed, anonymity, and flexibility, while operators without crypto options risk losing a growing share of their audience. Industry experts confirm the trend: in the iGaming Trends 2025 report, 58% of respondents named cryptocurrency the key driver of future growth and competitiveness.
A recent case proved that an online casino can achieve a noticeable increase in Gross Gaming Revenue (GGR) just two weeks after introducing crypto payments. The integration was carried out by Finassets.io, a crypto processing provider built around a transparent and predictable Total Cost of Ownership (TCO) model.
A Strategic Move, Not a Trend
The casino launched in 2023 and, until 2025, accepted only USD, EUR, and RUB. As the business grew, the team realized crypto was no longer optional. According to European Gaming (2025), leading markets for crypto adoption include Curaçao, Canada, Germany, Japan, and India — regions with high digital adaptation and strong demand for fast, anonymous online transactions.
“We noticed that more and more players prefer using cryptocurrency for deposits and withdrawals. We understood that if we didn’t offer this option, we’d lose part of our audience,” says a representative of the client company.
Traditional payment methods often cause delays and require verification. In contrast, crypto payments are confirmed within 3-10 seconds. With crypto casinos offering 2-3 times more games than fiat-only operators, adopting crypto became a strategic decision, not just a trend.
Why Finassets
When selecting a crypto PSP, the casino focused on three critical factors:
- Automatic conversion to fiat & stablecoins to protect from volatility.
- Stable Finassets’ crypto payment API for secure transactions.
- Transparent fees with no hidden costs or unpredictable markups.
After market analysis, the casino chose Finassets, a licensed crypto PSP operating since 2021 and specializing in iGaming. Finassets’ model is built on TCO transparency: all commissions are fixed in the contract and shown in real time on the client dashboard.
Finassets also optimizes TRON network gas fees, reducing operational costs by more than 50% through direct energy purchases instead of standard TRX burning.
“We know that in casinos the key metric isn’t the nominal rate but the total cost of ownership. Casinos see the true cost of each operation in their dashboard and pay on average less than half the standard TRON fee,” explains Vitalijs Feldmanis, CEO of Finassets.
Fast and Smooth Integration
Finassets provides clients with a sandbox environment to test financial transactions without using real funds. Thanks to clear API documentation and real-time Telegram support (response time under 10 minutes), integration takes just a few days with no downtime.
“When it comes to payments, response time is critical. The Finassets team handled every issue instantly. Their Telegram support was significantly faster than any other provider we’ve worked with,” notes the casino’s project lead.
Results and Next Steps
Within the first two weeks after launch, the casino recorded a sharp increase in users choosing cryptocurrency as their primary deposit funds method. This directly boosted the Gross Gaming Revenue and accelerated the cash flow turnover.
The client plans to expand TRC-20 transactions via Finassets’ TRON Energy Optimization tool and explore Polygon integration.
“We appreciate that Finassets continues to develop new products. It gives us confidence that we’re working with a partner growing alongside the market,” concludes the client’s representative.
For businesses expanding into global crypto payments, Finassets delivers low fees, strong security, and simple integration — helping companies accept crypto with confidence and reduce processing costs on every transaction.
About Finassets
Finassets, founded in 2021, is a global B2B crypto payment processor that helps online businesses accept cryptocurrency payments. The company offers transparent pricing, low fees, and enterprise-grade security. Finassets enables merchants to scale internationally through secure crypto transactions and seamless blockchain integration.
Finasset’s crypto mass payouts, payment button, crypto invoicing, API integration, exchange, custody, and crypto-to-fiat auto conversions are just some of the services that it offers.
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