Tomorrow’s path has been a winding one. CEO Stefano Martinetto began his career at his family’s agency A-L-E-X, before starting work with designers such as Walter Van Beirendonck, Raf Simons and Helmut Lang in 2008. In 2011, Martinetto merged his work with Skims CEO Jens Grede’s Saturday Group, forming Tomorrow London. Following the merger, it focused on British talent and occasionwear, working for a time with designers such as Roksanda and Jonathan Saunders. By 2016, the focus was on contemporary labels, including partnerships with Nanushka, Ambush, Marni and A-Cold-Wall (these partnerships have since ended).
From 2018 to 2020, the group focused on capital investment and equity ownership in independent designers such as Coperni, Martine Rose and Charles Jeffrey. Martinetto says Tomorrow is not currently looking into acquiring stakes in other brands, and is focusing instead on services such as distribution and advisory support while helping the invested brands achieve independence. “This transition is currently underway across our portfolio, with brand and platform teams working in close partnership to build autonomous, scalable businesses in their own time,” the CEO tells Vogue Business.
The brands Tomorrow is prioritizing today are less “directional” or trend-driven, a shift that acknowledges a change in taste among Gen Zs and millennials, says Martinetto. “The younger generation has an evolved fashion taste, they buy into something less directional, but still not boring — they don’t need to buy into quiet luxury, but it’s something that’s not so overdesigned.”
Temily, for instance, is a brand that Martinetto “trusts for a level of taste and knowledge of craftsmanship”, he explains. He adds that Roberto Cavalli is “one of the last iconic brands with legacy, and I believe there’s a return to maximalism and femininity”, which highlights strong demand for the brand among Gen Zs on resale sites.
