- Plans to hire more experts in behavioural science and data analytics
- Investment will boost growth, tech innovation & expansion into new markets
Ficus Capital, a pioneering ESG- and Shariah-driven venture capital management company, has announced that its Ficus SEA Fund has made an undisclosed investment in Global Psytech Sdn Bhd, a behavioural analytics firm advancing inclusive, data-driven solutions in credit scoring, talent development, and intelligent assessment.
Founded in 2017 and headquartered in Cyberjaya, Global Psytech develops psychometric and AI-powered platforms that promote equitable, data-informed decision-making across financial, human capital, and education systems. Its flagship products include General Financial Insight, a behavioural-based credit scoring system for underbanked and thin-file borrowers; People Assessment System, a talent analytics platform for ethical hiring and employee development; and ExamPro™, an intelligent assessment solution featuring adaptive testing and AI-driven proctoring.
The investment will fuel Global Psytech’s growth in three key areas: enhancing and localising its core offerings to suit diverse Southeast Asian markets; deepening its technology stack with adaptive frameworks and advanced analytics to improve accuracy, user experience, and scalability; and expanding into new regional and thematic markets, including microfinance and educational equity. The company also plans to strengthen its team with specialists in behavioural science and data analytics.
Dr. Haniza Yon, founder and CEO of Global Psytech, said the partnership marks an important milestone in advancing responsible innovation. “We are honoured to partner with Ficus Capital on this transformative journey. At Global Psytech, we believe that ethical capital, when combined with scientific innovation, can unlock profound social impact. This partnership goes beyond funding — it represents a shared commitment to building a trusted ecosystem where behavioural data empowers fair opportunity and co-creates long-term social value. With Ficus, we’ve found not just an investor but a strategic ally who shares our vision for impact at scale.”
Dr. Haniza added that Ficus Capital’s philosophy strongly aligns with Global Psytech’s values: “Their Shariah-compliant and ESG-focused investment philosophy complements our commitment to responsible, impactful innovation through data and behavioural science. Beyond capital, they bring access to high-impact networks that help validate and accelerate our mission to make behavioural analytics more equitable and accessible.”
The investment comes at a pivotal time as Global Psytech enters its next growth phase. In the near term, the company aims to enhance operational efficiency and extend its reach to small and micro businesses alongside enterprise clients. Over the medium term, it plans to strengthen its footprint across the Asia-Pacific and MENA regions, expand its multidisciplinary team, and formalise institutional partnerships to support long-term scale and sustainability.
Global Psytech has received multiple accolades for innovation and impact, including Champion of the FIKRA ACE Accelerator 2023—an initiative backed by the Securities Commission Malaysia to promote Islamic fintech innovation—as well as the World Business Excellence Award 2024, Top Achievers Award 2023 for Industry Excellence in Advanced Data Analytics, and Champion of the Pacific Islands Fintech Innovation Challenge 2022 by the United Nations Capital Development Fund (UNCDF). The company also holds Malaysia Digital Status from MDEC, underscoring its leadership in ethical digital innovation.
Dr. Haniza’s leadership has been recognised through distinctions such as the Women-in-Tech Asia Pacific Lifetime Achievement Award 2022 and the Women Digital Entrepreneur Award 2022 (Islamic Digital Economy) by the Malaysia Digital Economy Corporation (MDEC).
“Global Psytech exemplifies the purposeful innovation Ficus is proud to back — rooted in science, scalable by design, and inclusive by intention,” said Abdullah Hidayat Mohamad, managing partner of Ficus Capital. “We’re excited to support their next stage of growth as they bring behavioural data solutions to underserved markets across the region.”
