Tech billionaire Elon Musk says his team is working hard to resolve widespread frustrations caused by a glitch in X’s algorithm over the past 24 hours.
Billionaire entrepreneur Elon Musk has apologized to users of X, formerly known as Twitter, after widespread complaints about glitches in the platform’s algorithm led to frustration among its global user base.
Musk, who owns the social media network, issued a brief but direct statement on Friday October 24, 2025, acknowledging the technical problems and assuring users that the company is working to fix them. “My apologies for frustrations with the algorithm. We are working hard to fix the problem,” he wrote on X.
The apology came after a wave of user reports about irregularities in post visibility, engagement counts, and content recommendations — issues that have been mounting over the last 24 hours. Some users said their posts were not appearing in feeds, while others reported drastic drops in visibility and interaction.
X has undergone significant technical and operational changes since Musk acquired it in 2022, including algorithmic adjustments intended to promote what he describes as “free speech and transparency.” However, these updates have occasionally led to disruptions, drawing criticism from both individual users and major brands.
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Among those voicing concerns this week was Coinbase, the United States’ largest cryptocurrency exchange, which posted a frustrated message suggesting that visibility issues were impacting its communications. “My employment depends on it,” one Coinbase representative wrote in a tongue-in-cheek post.
Similarly, Pudgy Penguins, a popular Non-Fungible Token (NFT) brand, appealed directly to Musk for help. “Elon, can you please make the algorithm show us more penguins?” the account wrote — a comment that quickly went viral.
Despite the humorous tone of some complaints, analysts say the outage highlights the challenges facing Musk’s ongoing overhaul of X’s technical infrastructure. Since his takeover, Musk has laid off thousands of employees and restructured engineering teams, changes that some experts argue have left the company’s systems vulnerable to instability.
Musk has maintained that the platform’s long-term goal is to become an “everything app” — integrating payments, video, and commerce features alongside social networking. Yet, as Friday’s glitch demonstrated, the road to that vision remains bumpy.
While X has not released an official technical explanation for the latest disruption, Musk’s swift apology appeared aimed at easing user frustration and reassuring advertisers still assessing the platform’s stability.
For now, users are waiting to see how quickly the world’s richest man can deliver on his promise to “fix the problem.”
Africa Daily News, New York
