The MrBeast burger. MrBeast toys. Rumors of a MrBeast phone company. Could a MrBeast bank be next?
The world’s most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial.
The recent trademark application for the latest venture from 27-year-old MrBeast—whose real name is Jimmy Donaldson—lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.”
The venture has not yet been approved, and the full details remain unclear. However, the trademark application, which was filed on October 13, aligns with a 2025 fundraising pitch deck, reported by Business Insider, outlining his plans to expand into financial services.
Much of MrBeast’s content is built on the promise of huge cash prizes in exchange for partaking in bizarre tasks. “Would You Risk Dying for $500,000?” is the title of one video posted this month. “Survive 30 Days Chained to Your Ex, Win $250,000,” reads another.
Now, rather than throwing money at fans, he wants to help them manage it.
“Having to explain to your wife and 3 kids MrBeast is taking your house away because you didn’t pay your mortgage on time, and the only way you can get it back is by winning Beast Games Season 3 on Amazon Prime,” one X user joked.
Yet, it’s easy to see why a self-made twentysomething, who’s big on philanthropy, would be an appealing financial role model to his predominantly young audience. A 2023 study found that Gen Zers place greater importance on being rich than any other age demographic and that Gen Alphas are already busy earning big bucks online before they’re even old enough to drive.
If this latest venture gets off the ground, it would join Donaldson’s growing list of companies, which includes the chocolate and snack brand Feastables and the packaged food brand Lunchly, as well as his Amazon Prime series Beast Games. Through these various exploits, he achieved billionaire status in 2024.
He has admitted, however, that his mom still controls his bank account.
The extended deadline for Fast Company’s Most Innovative Companies Awards is tonight, October 14, at 11:59 p.m. PT. Apply today.
