Methodology
The ranking World’s Best Brands recognizes the top brands across the globe, starting with four countries: the United States, Mexico, Germany and the United Kingdom. In this first phase, Statista conducted an independent survey among 90,000 consumers from the respective countries. Brazil and India will be added on December 2, 2025. The top 5 brands in a maximum of 72 categories in each country are awarded.
From August 2024 to June 2025, Statista collected the data via an online panel service provider to ensure a representative sample. In the survey, respondents were asked to identify industries and specific categories in which they have expertise. In subsequent questions, they were able to select brands they knew (awareness), brands they recognized in the media (social buzz), preferred (likability), used (usage), and would use again (loyalty).
A weighted overall score based on brand awareness, social buzz, likability, usage and loyalty was calculated for each brand in each category. The weights of the dimensions were as follows:
